The pricing engine for complex manufacturing industries

Complex pricing.
Zero black box.

Your prices aren't picked from a list. They're calculated: raw-material indices, dimensions and specs, yield and scrap, tolling, volume breaks, the clause on page 12 of the contract. Pricera turns that logic into tested, versioned costing and pricing models your sales team can quote from in minutes, and every number shows its work.

Built for two teams in one flow: pricing & costing teams build and govern the models; sales teams configure the deal and send an auditable quote—standalone or connected to your CRM and ERP.

90%
Faster quoting
100%
Traceable quote lines
0
Spreadsheets in the quote path
01 / Model the real price

Built for prices that are calculated, not selected.

Index-linked, dimension-driven, recipe-based, contract-specific: if your price is a formula, Pricera runs it, with the governance a spreadsheet will never have.

Index series, banded lookups, decision tables, nested models that share one costing. Monthly LME averages, MOQ floors, "price on request": all native, not scripted. Decimal-exact, down to the cent.

calc engine · indices · cost-plus, index-linked, spot & LTA in one engine

02 / Build it like you think it

Visual models, tested before sales ever quotes.

Compose costs, lookups and formulas in a visual tree, with reference cases that run on every edit. Publishing is blocked until they pass.

Or describe the model in plain language and let Pricera draft it; you review before anything goes live.

calc engine · genAI · reference cases gate every publish

03 / Every number shows its work

A price sales can defend. A quote you can replay.

Each quote line stores the full calculation: model version, index value, table rows, waterfall. Open a quote from last year and replay it. Change an input and the line flags itself stale.

traceability · audit · pinned model version & index snapshot

04 / Continuously recalibrated costing

Quote on today's costs, not yesterday's assumptions.

Pricera prices new and custom products from costing models: forward-looking, built from driver rates, routings and recipes. Those models are continuously recalibrated by the actual costs of the products you've sold. So cost, margin and price stay accurate, for products you quote every week and for products that have never been quoted.

The gap is drafted as a new model version — updated tables, new drivers, missing cost items — and reference cases re-run, so the next quote stands on corrected costs. Nothing publishes without you.

the feedback loop model the cost→ make & sell→ actuals land→ model recalibrates→ next quote on current rates↻
Inside the pricing engine
pipe_pricing · v3 · evaluated live steel_index: €820/t
input
quantity · 500
lookup
steel_index · €820
input
diameter · 60mm
formula
unit_cost · €992
parameter
margin_pct · 20%
formula
unit_price
output
€ 1,240.00
✓ validate() · no diagnostics eval 12ms
/models/extrusion_costplus · draft v2 publish gate: reference cases
lookup · 1Dpress_rate_eur_h
lookup · 1Denergy_tariff
formulacost_total
reference caseexpectedevaluatedstatus
6063 T6 · 40×40 slot€3.13 /m€3.13 /mpass ✓
6082 T6 · flat bar€2.54 /m€2.54 /mpass ✓
6060 · hollow tube€2.18 /m€2.18 /mpass ✓
guard: margin ≥ 15%≥ 15.0%18.0%pass ✓
✓ 12 / 12 reference cases pass human review required to publish
/quotes/Q-1043 · Profilux Systems GmbH Extrusion 6063 · 40×40 slot
billet (LME + prem)€1.18 /m
+ press_rate (22 MN)+ €0.74 /m
+ energy_tariff+ €0.31 /m
+ sga_alloc (DACH)+ €0.42 /m
= cost_total€2.65 /m
× margin (+18%)+ €0.48 /m
final_price€3.13 /m
✓ extrusion_costplus v2 pinned ✓ snapshot stored · replayable
cost actuals → extrusion_costing v3 → v4 continuous calibration
driver / cost itemmodel v3actualdraft v4
press_rate · 22 MN€186 /h€212 /h+14% ⚠
energy_tariff · 2026€0.142€0.171+20% ⚠
die_nitride_cyclemissing€0.06 /m+ item
Existing product · 6063 40×40 Cost €2.65 → €2.91/m · accurate
Never-quoted custom profile Quoted on v4 rates from day one
✓ 12/12 reference cases re-run nothing publishes without approval
Interactive Walkthrough

See Pricera in action

One continuous flow: build or describe the pricing logic → review the model → price the configuration → send the quote. Switch to the Cost check tab to watch actual costs recalibrate a costing model, or click any step directly.

scenario
/models · Generate with AI
A live walkthrough of the real product flow · click any industry tab or step 01–04 to inspect
Why Pricera

Not a pricebook.
Not a black box.
Not a spreadsheet.

Three ways companies price complex products today, and why none of them is Pricera.

01Not a pricebook

CPQ tools price by list plus discount waterfall; your formulas end up as scripts nobody can read. Pricera makes the formula the product: cost-plus, index-linked, spot and LTA in one engine.

02Not a black box

Price-optimisation AI hands sales a number it can't explain, so sales ignores it. Pricera hands them the derivation. And when AI reads a customer contract, every rule comes with page-level evidence.

03Not a spreadsheet

Excel is transparent to one person and unversioned for everyone else. Pricera keeps the expressiveness and adds versions, tests, roles and a replayable audit trail on every quote.

Metals
Industries

Built for process industries

Where price means formula, index and engineering, not a number in a catalog.

Metals

LME plus premium, monthly averages, dimension and alloy adders, incoterm multipliers: coil, sheet & plate, custom profiles.

  • Aluminium & steel FRP
  • Extrusions & profiles
  • Toll & service centers
Team & Backing

Meet the team

Built by pricing, sales, costing and engineering veterans who lived these problems from the frontlines.

Kamal Nariani

CMO · Co-founder

Chemical engineer, Master's in International Business. Deep expertise in commodity pricing and market strategy across energy and chemicals.

Michael Hoffmann

CEO · Founder

MSc Electrical Engineering, INSEAD MBA. Extensive experience in the metals and polymer industries, leading pricing, sales and transformation; implemented the first CPQ at Constellium.

Andrzej Rojek

CTO · Co-founder

Engineer, Wrocław University of Science and Technology. Leads Mosaic Lab, building CRM, pricing and CPQ software with deep enterprise-integration expertise.

Miguel Guimaraes

CEO · CostCtrl

Management and industrial engineer. Deep expertise in cost and profitability models across manufacturing, distribution and services.

Backed by the best · Recognition & partners
INSEAD AI Venture Lab impact award INSEAD Web Summit Antler CostCtrl

Bring us your hardest pricing spreadsheet.

We rebuild it as a tested, versioned Pricera model (same numbers, now traceable) before you commit to anything.