The pricing engine for complex manufacturing industries

Complex pricing.
Zero black box.

Your prices aren't picked from a list. They're calculated: raw-material indices, dimensions and specs, yield and scrap, tolling, volume breaks, the clause on page 12 of the contract. Pricera turns that logic into tested, versioned costing and pricing models your sales team can quote from in minutes, and every number shows its work.

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Faster quoting
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Traceable quote lines
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Spreadsheets in the quote path
pipe_pricing · draft v3 · evaluated live
input
quantity · 500
lookup
steel_index
input
diameter · 60mm
formula
unit_cost
parameter
margin_pct
formula
unit_price
output
€ 1,240.00
✓ validate() · no diagnostics eval 12ms
The platform

Built for prices that are calculated, not selected

Index-linked, dimension-driven, recipe-based, contract-specific: if your price is a formula, Pricera runs it, with the governance a spreadsheet will never have.

Build it like you think it

Compose costs, lookups and formulas in a visual tree, with reference cases that run on every edit. Publishing is blocked until they pass. Or describe the model in plain language and let Pricera draft it; you review before anything goes live.

calc engine · genAI

Model the real price

Index series, banded lookups, decision tables, nested models that share one costing. Monthly LME averages, MOQ floors, "price on request": all native, not scripted. Decimal-exact, down to the cent.

calc engine · indices

Every number shows its work

Each quote line stores the full calculation: model version, index value, table rows, waterfall. Open a quote from last year and replay it. Change an input and the line flags itself stale.

traceability · audit
Costing

Quote it now. Prove it at close.

Pricera prices new and custom products from costing models: forward-looking, built from driver rates, routings and recipes. After every close, those assumptions are checked against what your sold items actually cost. Drift is flagged, a re-tune is proposed, you approve.

Cost new products

Press hours, energy, scrap, resin recipe, SG&A allocation, all from versioned driver tables. Every pricing model builds on it.

costing models

Check against actuals

Actual cost per sold item lands in Pricera after each close. Driver rates that drifted beyond tolerance are flagged, table by table.

preview

Re-tune with approval

The fix is proposed as a new table version, reference cases re-run, and open quotes below margin floor surface in Needs attention. Nothing publishes without you.

governance
Demo

See Pricera in action

One continuous flow: build or describe the pricing logic → review the model → price the configuration → send the quote. Switch to the Cost check tab to watch actual costs challenge a costing model.

industry
01Ask the AI 02Model generated 03Price the deal 04Quote
/models · Generate with AI
A live walkthrough of the real product flow · placeholder recording: content subject to change
Why Pricera

Not a pricebook. Not a black box. Not a spreadsheet.

Three ways companies price complex products today, and why none of them is Pricera.

01Not a pricebook

CPQ tools price by list plus discount waterfall; your formulas end up as scripts nobody can read. Pricera makes the formula the product: cost-plus, index-linked, spot and LTA in one engine.

02Not a black box

Price-optimisation AI hands sales a number it can't explain, so sales ignores it. Pricera hands them the derivation. And when AI reads a customer contract, every rule comes with page-level evidence.

03Not a spreadsheet

Excel is transparent to one person and unversioned for everyone else. Pricera keeps the expressiveness and adds versions, tests, roles and a replayable audit trail on every quote.

Industries

Built for process industries

Where price means formula, index and engineering, not a number in a catalog.

Metals

Metals

LME plus premium, monthly averages, dimension and alloy adders, incoterm multipliers: coil, sheet & plate, custom profiles.

  • Aluminium & steel FRP
  • Extrusions & profiles
  • Toll & service centers
Chemicals

Chemicals

Feedstock-indexed formulas off ICIS averages: tolling, zone freight, rebates and price floors.

  • Specialty chemicals
  • Coatings & resins
  • Contract & spot pricing
Plastics & rubber

And many more

If your price is a formula (layup, recipe, index, tolling), Pricera models it.

  • Composites
  • Pulp & paper
  • Glass & ceramics
  • Plastics & rubber
  • Energy
  • Food ingredients
Recognition

Backed by the best

INSEAD AI Venture Lab impact award INSEAD Web Summit Antler CostCtrl
Team

Meet the team

Built by pricing, sales, costing and engineering veterans who lived these problems from the frontlines.

Kamal Nariani

CMO · Co-founder

Chemical engineer, Master's in International Business. Deep expertise in commodity pricing and market strategy across energy and chemicals.

Michael Hoffmann

CEO · Founder

MSc Electrical Engineering, INSEAD MBA. Extensive experience in the metals and polymer industries, leading pricing, sales and transformation; implemented the first CPQ at Constellium.

Andrzej Rojek

CTO · Co-founder

Engineer, Wrocław University of Science and Technology. Leads Mosaic Lab, building CRM, pricing and CPQ software with deep enterprise-integration expertise.

Miguel Guimaraes

CEO · CostCtrl

Management and industrial engineer. Deep expertise in cost and profitability models across manufacturing, distribution and services.

Bring us your hardest pricing spreadsheet.

We rebuild it as a tested, versioned Pricera model (same numbers, now traceable) before you commit to anything.

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