Pricera is a SaaS pricing software solution designed to transform the way B2B manufacturing industries, particularly process manufacturing sectors, handle pricing and quoting.
Get Started Request DemoA good price is one that extracts the maximum value from a transaction —tailored to product specifics, customer willingness to pay, and market dynamics.
The more value a price captures, the more complex the pricing strategy needs to be.
Most companies leave money on the table because their tools can't handle complexity. They're forced to resort to simplistic pricing methods: flat rates, spreadsheets, or basic CRM rules that ignore nuanced variables like product specs, customer segments, and real-time costs.
Our pricing software solution breaks through technical or organization limitations, enabling dynamic, transparent and AI-driven pricing. The result? More value extraction and maximum profitability.
Process manufacturing industries face unique challenges when it comes to pricing.
Companies face increasing pricing complexity due to raw material volatility, adoption of indexed and value-based pricing, intricate pricing equations, and misalignment across siloed teams.
In addition to standard and commoditized products—which can themselves be challenging to price—these sectors also deal with customized items adding further complexity to the quoting process, spot or longterm.
These challenges lead to time-consuming and error-prone quotations, lost sales, margin erosion, and inefficient workflows that can consume up to 50% of sales resources.
Pricera eliminates the need for cumbersome spreadsheets, manual pricing rules, and lengthy alignment meetings.
It offers a single, automated SaaS tool that simplifies pricing and quoting processes across plants, divisions, and even countries.
Whether used as a standalone solution or integrated with existing CRM/ERP systems, Pricera adapts to the unique sales processes and product complexities of each company.
Its AI and Machine Learning module leverages collected sales data to optimize pricing strategies and drive continuous improvement.
Pricera delivers transformative results for businesses.
By reducing quotation times by over 90%, it shrinks sales cycles from months, weeks, days to just minutes.
This efficiency, combined with optimized pricing models, boosts revenue and operating profits.
Pricera automates compliance while maintaining complete transparency - the foundation for reliable B2B manufacturing operations.
Pricera stands out by focusing specifically on the $7 trillion process manufacturing industry.
Pricera specializes in the $7 trillion process manufacturing sector - an underserved market where traditional pricing solutions fail to address the extreme complexity of industrial pricing dynamics.
Unlike bulky, one-size-fits-all solutions, Pricera is designed to handle the intricate pricing models of process manufacturing without requiring heavy configurations or disrupting existing sales practices.
We've made pricing automation affordable, so even mid-sized manufacturers can compete with the best—not just big corporations.
Tested and validated in real-world industrial settings, including Metal Processing, Extrusion, Wood Processing, and Painting.
Featured Startup at Web Summit 2025
Selected by Antler – program 2024
We are the first EMEA-native pricing solution designed specifically for the process manufacturing industry.
CSO
Kamal, CSO, has 25 years of experience in market consulting, strategic decision-making and economic modeling. He specializes in commodity pricing and market dynamics in the oil & gas sector and has held key roles at QatarEnergy, QAPCO, Dow Chemical. Kamal holds a Master's degree in International Business(Shivaji University), a Bachelor's degree in Chemical Engineering(DAVV University) and Corporate Innovation (Carnegie Mellon Teppers School of Business).
Spoken languages: Hindi, English
CEO
Michael Hoffmann, Founder and CEO, brings 20 years of experience in the manufacturing industry – plasturgy, metallurgy, aerospace across engineering and sales roles in Europe and Middle-East. Recognizing the pricing and quoting challenges firsthand in the process manufacturing industry, Michael developed the foundations of Pricera. He holds an INSEAD MBA and an ESIEE MSc Eng. degree.
Spoken languages: French, German, English, Arabic
CTO
Andrzej Rojek, co-founder and CTO, leads the Mosaic Lab software development team specialized in custom CRM, pricing, and ERP solutions since 2007. With expertise across multiple platforms and CPQs, they deliver tailored, system-agnostic solutions that best meet client needs. They also excel in mobile app and AI development, driving innovation across industries. Andrzej graduated from the Wrocław University of Science and Technology.
Spoken languages: Polish, English.
A web link to the demo will be provided upon request.
Contact us to learn more about how Pricera can transform your pricing process.
Have questions or want to learn more about our CPQ solution? Reach out to us and we'll get back to you as soon as possible.
Pricera LLC
Level 21, Doha Tower, West Bay
Doha, Qatar
Essen, Germany
Paris, France
info@pricera.site