Smart Pricing & Quoting
for Every Complex Industry

From millions of SKUs in retail to complex on-demand calculations in manufacturing — replacing hundreds of spreadsheets that create sales bottlenecks. One platform that scales with your business.

90% Faster Quoting(*)
30% Revenue Increase(*)
10% Profit Margin Gain(*)

See Pricera in Action

Customer Request

Smart Configurator

Bidirectional rule updates with instant pricing. GenAI and ML use natural-language inputs and historical data to prefill configurations and reduce manual work.

Dynamic Pricing Engine

Modular pricing tree with visual interface and smart parsing to speed up pricing model creation. Real-time calculations with nested formulas and dynamic data.

Smart Quote Generation

Instantly generate customer-ready quotations with built-in approval workflows. Fast, consistent, and always compliant with your commercial rules.

Order

Lead-to-Cash Flow →

Built for Scale & Complexity

Whether you manage millions of price points or complex custom calculations, Pricera adapts to your needs

Lightning-Fast Performance

Handle millions of SKUs and price books with instant query response times

f(x)

Complex Formula Engine

Build sophisticated pricing logic with nested formulas, indices, and real-time cost factors

AI & Machine Learning

Optimize pricing strategies automatically based on historical data and market conditions

Why Pricera is Different

A challenger that natively addresses the most complex pricing needs instead of building layers of complexity on legacy solutions

Smart, Native AI Integration

Non-intrusive use of AI that complies with B2B industrial requirements. Our AI enhances decision-making without disrupting established workflows or compromising data governance.

Millions of Auditable Calculations

Complete transparency and traceability for every pricing decision. Full audit trails ensure compliance with industrial standards and regulatory requirements across all sectors.

Zero Disruption Implementation

Our pricing engine replicates even the most complex pricing models. The tool adapts to your company's processes — not the other way around. No business disruption, just enhanced capabilities.

Easy to Use & Affordable

Intuitive interface designed for sales teams, not just IT specialists. Accessible pricing for both large enterprises and medium-sized companies — democratizing advanced pricing capabilities for all.

Unified Commercial Engine

Cost-plus, value-based, spot, and LTA pricing in one place. Pricera unifies every model into a single dynamic engine, removing the fragmentation of multiple tools. Update real-time indices for spot quotes while keeping governed and versioned logic for long-term agreements. One engine, full consistency, zero parallel systems.

Visual Modular Pricing Tree

Traditional tools rely on limited waterfall logic, complex formula libraries, and rigid pricebooks. Waterfalls force fixed sequences, libraries add silos and complexity, and pricebooks need constant manual upkeep. Pricera replaces all of this with a single modular pricing tree—visual, connected, and flexible—where every cost, formula, and dependency sits in one transparent model.

Cross-Industry Applicability

A pricing and CPQ platform engineered for sectors where complexity, customization, and dynamic pricing matter most.

Retail & E-commerce

Retail & E-commerce

Millions of SKUs, dynamic promotions, multi-channel pricing

  • B2B E-Commerce
  • B2B Wholesale Distribution
  • Grocery & FMCG
Retail & E-commerce

Process Manufacturing

Complex formulas, raw material indices, custom specifications

  • Metals & Mining
  • Painting & Coating
  • Chemicals
  • Building Materials
Retail & E-commerce

Component Manufacturing

Configurable products, volume discounts, technical specifications

  • Automotive Parts
  • Electronics Components
  • Industrial Equipment
Retail & E-commerce

Professional Services

Time-based pricing, resource allocation, project quoting

  • Engineering Services
  • IT Consulting
  • Project Management

Recognized Excellence

INSEAD AI Venture Lab
INSEAD AI Venture Lab
Web Summit
Antler
"Best product ever" — Sales Manager
"Best transformation project" — Sales VP
"The solution I was dreaming of" — Sales Director
"Very helpful" — Finance team
"We'd love to have access" — Production team
"Best product ever" — Sales Manager
"Best transformation project" — Sales VP
"The solution I was dreaming of" — Sales Director
"Very helpful" — Finance team
"We'd love to have access" — Production team

Meet the Team

Built and tested by sales veterans who deeply understand pricing challenges from the frontlines

Kamal Nariani

Kamal Nariani

CMO

Co-founder, 20+ years in market consulting and strategic decision-making, specializing in commodity pricing and market dynamics (Qatar Energy, CAPCO, DOW).
Holds a Master's in International Business and a Bachelor's in Chemical Engineering. Studied Corporate Innovation at Carnegie Mellon’s Tepper School of Business.

Michael Hoffmann

Michael Hoffmann

CEO

Founder with 20 years in manufacturing across plasturgy, metallurgy, and aerospace in engineering and sales (Hutchinson, Airbus, Constellium).
Created Pricera to solve sales bottlenecks he experienced firsthand. Holds an INSEAD MBA and MSc in Electrical Engineering from ESIEE Paris.

Andrzej Rojek

Andrzej Rojek

CTO

Co-founder, leading Mosaic Lab since 2007 delivering CRM, pricing, and ERP software. Builds system-agnostic CPQ and AI solutions with expertise in enterprise integrations. Graduated from Wrocław University of Science and Technology.

Ready to Transform Your Pricing?

See how Pricera can reduce quote time and increase revenue through intelligent pricing

Contact Sales