pricera

Pricera is a SaaS CPQ software solution designed to transform the way B2B manufacturing industries, particularly process manufacturing sectors, handle pricing and quoting. These industries often grapple with highly manual, error-prone processes due to the complexity of their operations. Pricera steps in to automate and streamline these tasks, enabling businesses to operate faster, more accurately, and with greater profitability.

Pricing complexity of the process industry

Process manufacturing industries face unique challenges when it comes to pricing. Unlike standardized products, these sectors deal with highly customized items sold in large volumes, often requiring spot or contract pricing. The complexity arises from volatile raw material costs, intricate costing models, and the need for frequent alignment across siloed organizations. Add to this the diversity of pricing strategies, contracted terms, and the logistical challenges of serving a large customer base—such as transportation, customs, and compliance—and it’s clear why traditional spreadsheet methods fall short.

These challenges lead to time-consuming and error-prone quotations, lost sales, margin erosion, and inefficient workflows that can consume up to 50% of sales resources. The result is a significant drain on profitability and operational efficiency.

How we solve it

Pricera eliminates the need for cumbersome spreadsheets, manual pricing rules, and lengthy alignment meetings. Instead, it offers a single, automated SaaS tool that simplifies pricing and quoting processes across plants, divisions, and even countries. Whether used as a standalone solution or integrated with existing CRM/ERP systems, Pricera adapts to the unique sales processes and product complexities of each company. Additionally, its optional AI and Machine Learning module leverages collected sales data to optimize pricing strategies and drive continuous improvement.

Benefits

Pricera delivers transformative results for businesses. By reducing quotation times by over 90%, it shrinks sales cycles from months or weeks to just minutes. This efficiency, combined with optimized pricing models, boosts revenue and operating profits. The platform ensures consistent pricing across markets, customers, and teams, while dynamically handling pricing factors like raw material costs and foreign exchange rates.

Pricera also guarantees policy compliance, adhering to pricing rules, discount structures, and contractual terms. It enables e-procurement - and by extension to B2B E-commerce - by allowing customers to self-enquire about pricing and terms, ensuring fully compliant orders. The software captures valuable sales data for traceability and continuous improvement, while its machine learning capabilities refine pricing models, measure price elasticity, and enhance customer and product segmentation. With minimal training required, even new sales recruits can start quoting effectively almost immediately.

Our differentiation

Pricera stands out by focusing specifically on the $7 trillion process manufacturing industry, a sector often overlooked by traditional pricing software vendors. Unlike bulky, one-size-fits-all solutions, Pricera is designed to handle the intricate pricing models of process manufacturing without requiring heavy configurations or lengthy certifications. Its non-disruptive implementation replicates existing pricing models, preserving their uniqueness while streamlining workflows.

The optional AI and machine learning features further enhance Pricera’s value, enabling businesses to optimize pricing strategies and support continuous improvement. This combination of industry-specific design, lightweight efficiency, and advanced technology makes Pricera a game-changer for manufacturers.

Validated

Pricera has been rigorously developed and tested through multiple pilot projects across various industries. Its robustness, scalability, and ease of use have been proven time and again. With significantly lower acquisition and operating costs compared to competitors, Pricera can be customized and implemented in a matter of weeks, delivering immediate value to users.

Demo

A web link to the demo will be provided upon request.

The Team

Pricera is powered by an international team with deep expertise in both manufacturing and technology. Headquartered in Germany, we bring localized EMEA expertise to the table, offering a relevant alternative to U.S.-based solutions. Our software reflects this industry knowledge, solving complex pricing challenges with efficiency and effectiveness.

Michael Hoffmann, Founder and CEO, brings 20 years of experience in the manufacturing industry across sales and engineering roles. Recognizing the pricing and quoting challenges firsthand, Michael developed the foundations of Pricera to better support organizations. He holds an INSEAD MBA and an ESIEE Master's engineering degree in electrical and computer science.

Karim Chamas, Co-founder and COO, has 15 years of experience in the SaaS and financial industries, with a focus on pricing. Having worked at a pricing software company, he gained deep insights into the limitations of current solutions. Karim is an INSEAD MBA and holds a BBA in Economics from AUB.

Mosaic Lab, based in Paris and Wroclaw, specializes in custom CRM, pricing, and ERP solutions since 2007. In partnership with Pricera, they're developing an advanced SaaS platform for complex pricing, leveraging deep experience collected from various industries. With expertise across multiple platforms and CPQs, Mosaic Lab delivers tailored, system-agnostic solutions that best meet client needs. The company also excels in mobile app and AI development, driving innovation across industries.

Get in touch

info@pricera.site