Pricera - CPQ Software for Process Manufacturing

Improve Pricing, Capture More Value

A good price is one that extracts the maximum value from a transaction —tailored to product specifics, customer willingness to pay, and market dynamics.
The more value a price captures, the more complex the pricing strategy needs to be.

Most companies leave money on the table because their tools can't handle complexity. They're forced to resort to simplistic pricing methods: flat rates, spreadsheets, or basic CRM rules that ignore nuanced variables like product specs, customer segments, and real-time costs.

Our pricing software solution breaks through technical or organization limitations, enabling dynamic, transparent and AI-driven pricing. The result? More value extraction and maximum profitability.

Pricing Complexity of the Process Industry

Process manufacturing industries face unique challenges when it comes to pricing.

Pricing Challenges

Companies face increasing pricing complexity due to raw material volatility, adoption of indexed and value-based pricing, intricate pricing equations, and misalignment across siloed teams.

Customized Products

In addition to standard and commoditized products—which can themselves be challenging to price—these sectors also deal with customized items adding further complexity to the quoting process, spot or longterm.

Operational Impact

These challenges lead to time-consuming and error-prone quotations, lost sales, margin erosion, and inefficient workflows that can consume up to 50% of sales resources.

How We Solve It

Pricera eliminates the need for cumbersome spreadsheets, manual pricing rules, and lengthy alignment meetings.

Single Automated Tool

It offers a single, automated SaaS tool that simplifies pricing and quoting processes across plants, divisions, and even countries.

Powerful Pricing Engine

Whether used as a standalone solution or integrated with existing CRM/ERP systems, Pricera adapts to the unique sales processes and product complexities of each company.

AI & Machine Learning

Its AI and Machine Learning module leverages collected sales data to optimize pricing strategies and drive continuous improvement.

Benefits

Pricera delivers transformative results for businesses.

Increased Efficiency

By reducing quotation times by over 90%, it shrinks sales cycles from months, weeks, days to just minutes.

Revenue Growth

This efficiency, combined with optimized pricing models, boosts revenue and operating profits.

Policy Compliance

Pricera automates compliance while maintaining complete transparency - the foundation for reliable B2B manufacturing operations.

Our Differentiation

Pricera stands out by focusing specifically on the $7 trillion process manufacturing industry.

Process Industry-Specific

Pricera specializes in the $7 trillion process manufacturing sector - an underserved market where traditional pricing solutions fail to address the extreme complexity of industrial pricing dynamics.

Lightweight Solution

Unlike bulky, one-size-fits-all solutions, Pricera is designed to handle the intricate pricing models of process manufacturing without requiring heavy configurations or disrupting existing sales practices.

Affordable Innovation

We've made pricing automation affordable, so even mid-sized manufacturers can compete with the best—not just big corporations.

Recognitions

Tested and validated in real-world industrial settings, including Metal Processing, Extrusion, Wood Processing, and Painting.

AI founder Sprint 2025

Featured Startup at Web Summit 2025

Cohort program 2024

Our Team

We combine decades of experience in manufacturing, pricing, and enterprise software to build the first EMEA-native pricing solution tailored for the process industry.

Kamal Nariani

CMO

With 20+ years in market consulting and strategic decision-making, Kamal specializes in commodity pricing and market dynamics. He has held leadership roles at QatarEnergy, QAPCO, and Dow Chemical. He holds a Master's in International Business (Shivaji University), a Bachelor's in Chemical Engineering (DAVV University), and studied Corporate Innovation at Carnegie Mellon’s Tepper School of Business.

Languages: Hindi, English

Michael Hoffmann

CEO

Michael, Founder & CEO, brings 20 years of experience in the manufacturing industry across plasturgy, metallurgy, and aerospace, in both engineering and sales. Experiencing pricing and quoting challenges firsthand, he created the foundations of Pricera. He holds an INSEAD MBA and an MSc in Engineering from ESIEE Paris.

Languages: French, German, English, Arabic

Andrzej Rojek

CTO

Andrzej, Co-founder & CTO, has led Mosaic Lab since 2007, delivering enterprise software in CRM, pricing, and ERP. His team builds system-agnostic, tailored CPQ and AI-driven solutions across industries, with expertise in mobile apps and enterprise integrations. Andrzej graduated from Wrocław University of Science and Technology.

Languages: Polish, English

Get in Touch

Contact Information

Have questions or want to learn more about our CPQ solution? Reach out to us and we'll get back to you as soon as possible.

Address

Pricera LLC
Level 21, Doha Tower, West Bay
Doha, Qatar
Essen, Germany
Paris, France

Email

info@pricera.site

Improve your Pricing & Quoting Process